The importance of the tourism network for pet-friendly tourism


It may be a cliché to say that no one does anything alone, but it's the absolute truth, especially in tourism.


We know that tourism is a network, based on connections and cooperation. Have you ever considered that, for pet-friendly tourism, it's important to incorporate other stakeholders into these connections?


The journey begins long before checking into a hotel or choosing a restaurant. It begins in the research phase, when travelers seek information about destinations and establishments that accommodate pets. This is when connections are crucial. Travel agencies, specialized websites, social media, and apps targeted at this niche play a crucial role in connecting travelers with pet-friendly options.


Understanding the traveler's journey is crucial to creating connections that facilitate and enrich the customer experience. If my hotel is a destination in itself, where the guest travels to enjoy the hotel's facilities, the needs will be different from those of a hotel where the traveler will spend less time and the day exploring the surrounding area.


If your hotel is located on the coast and doesn't allow pets to go to the beach, what alternatives can you offer? Can they enjoy their stay by using the hotel's facilities? Are there professionals who offer pet sitting or doggy daycare services that you can recommend? Can you suggest pet-friendly tours in the area?


If your restaurant is pet-friendly, how about partnering with hotels and travel agencies that also welcome pets?


Before traveling to any destination, I always research the services available in the area, such as pharmacies, hospitals, and, of course, veterinary clinics. I've needed to go to the vet while traveling more than once.


One time, a few years ago, my dog ​​knocked out a tooth while traveling. It was a Friday night, we were in a city we didn't know, and the inn staff was quick to support us, taking us to the vet, and providing all the support we needed. We felt cared for and welcomed.


It's also important to understand the local pet market, including pet stores and, especially, veterinary clinics. Travelers may need to buy something for their pets or even seek veterinary care. Just as they know the phone number of the local hospital and how to call an ambulance if necessary, they should also have mapped out the emergency protocol for pet incidents.


Nothing is more annoying than wanting to go out to eat and not knowing where to go because you're unsure if pets will be allowed. Suggesting these places and services is a kindness that makes all the difference for those traveling with pets.


It is the connections between different professionals that will make the client's journey special.

Sharlene Irente

Author: Sharlene Irente

Founding partner of Cãomigo, she has been working in the Pet Friendly Tourism area for 6 years. She has a degree in Psychology, a postgraduate degree in Organizational Psychology, an MBA in Business Management and a postgraduate degree in Customer Experience in Tourism...


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** Every article in which the author presents and defends his ideas and opinions, based on the interpretation of facts and data, does not necessarily reflect the opinion of the São Paulo Mais Perto program.


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